How It Works

Simple, Predictable Leasing

Zero CapEx, Predictable Profit

We provide a seamless B2B solution for on-site produce. Our model is built for your financial ease and operational certainty.

Monthly Lease Fee
$1,500/month
We only lease the GrowBox. This approach ensures no capital expenditure (CapEx) burden to the client and provides a completely predictable operational expense.

Tapping into a High-Growth Market

The Canadian vertical farming market is experiencing explosive growth , projected to reach $1.75 billion by 2030. Plethora Farms is perfectly positioned to capture this momentum by bringing farm-to-plate technology directly to commercial establishments.

$420M SAM

Serviceable Available Market Commercial & Institutional Segment

$1.75B TAM

Total Addressable Market Canadian Vertical Farming by 2030

$52M SOM

Serviceable Obtainable Market Western Canada Focus (12% capture)

Our Vision

Our vision is to build Canada’s first commercial rooftop vertical farm—an iconic project that turns Calgary into a global leader in sustainable agriculture. By growing some of the world’s highest-quality strawberries on previously unused rooftop space, we aim to position Calgary as a major export hub. This pioneering facility will strengthen the local economy, create future-focused jobs, inspire innovation, and elevate the wellbeing of Calgarians through fresher, healthier, locally grown produce. This is more than farming—it’s a new chapter for our city.

Why Act Now

The Economic & Environmental Imperatives

Sustainability Mandates

Canada's commitment to reduce emissions by 40-45% by 2030 drives demand for local food production

Rising Food Costs

Food prices increased 25.9% from 2019-2024, making on-site production economically attractive

Commercial Adoption

Hotels and restaurants increasingly investing in on-site farming for fresh, local produce

Market Growth

Global vertical farming market growing at 28.3% CAGR, reaching $90.7B by 2034

Go-to-Market Strategy

Phase 1: Calgary Launch (Q1-Q3 2026)

Target: 20 Units

Focus on high-end restaurants and senior living facilities in Calgary metro area

Partnership Strategy

Collaborate with Calgary Economic Development and local sustainability initiatives

Phase 2: Alberta Expansion (Q4 2026 – Q4 2027)

Target: 50 Units

Expand to Edmonton, Red Deer, and Lethbridge markets

Corporate Focus

Target corporate campuses and municipal buildings for sustainability initiatives

Phase 3: Western Canada Scale (2028-2030)

Target: 85+ Units

Enter BC and Saskatchewan markets with proven model

Institutional Sales

Universities, hospitals, and government facilities

Ready to Revolutionize Your Food Supply?

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